Clean, fast, and modern redesign for The Fitness Network.
Client
The Fitness Network is a platform where fitness meets business. Through a series of podcasts and interviews with leading brands, entrepreneurs, and marketers, it delivers forward-thinking strategies and insights that shape the health and fitness industry. The brand needed a website that reflected its authority and ambition, while providing a seamless experience for its growing audience.
Scope
Wireframes
UX/UI
Development
Tools
Figma
Framer
Year
2024
Challenge
The original website design was outdated and did not align with the brand’s vision. The user experience was cluttered and confusing, making it difficult for visitors to engage with content.
On top of this, the site suffered from slow load times and recurring technical issues, which negatively impacted user trust and credibility.
Pain points
Cluttered, unorganised UX that confused users
Outdated design that didn’t reflect the brand
Slow load speeds and technical issues
Result
The new website was built around a clean, modern design system that feels fresh and effortless to navigate. We restructured the navigation and added new CMS categories and content flow to create a smoother, more intuitive journey from the moment users land on the site.
On the backend, we introduced a new CMS, making it easy for the client to update and add content on their own. Built with Framer, the site now loads faster, looks great on any device, and delivers a seamless experience from start to finish.
Quick Notes
Modern, credible brand identity
Streamlined user experience
Fast, reliable performance
Rebranded and rebuilt The Fitness Network website to combine modern design, intuitive navigation, and reliable performance for an elevated digital experience.
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