Where quirky creativity meets seamless functionality.
Client
Mary is a creative design agency with a story rooted in transformation. Originally launched as Boss Digital, the agency made its early mark by relentlessly exploiting algorithmic loopholes. We drove unprecedented traffic, literally billions of visitors across diverse industries and international markets. Entire brands were built in what felt like overnight success stories.
Scope
UX/UI
Development
Branding
Tools
Figma
Wordpress
Elementor
Year
2025
Challenge
Mary’s brand identity is bold, distinctive, and unapologetically different. Its defining visual language a playful hand-drawn stick-figure style posed both a challenge and an opportunity. Translating this quirky, almost childlike aesthetic into a polished, professional website required striking the right balance.
Pain points
Hand-drawn stick-figure style
Risk of losing fun or usability
Playfulness and professionalism
Result
The answer was to fully embrace Mary’s uniqueness while building a website that could still deliver on modern expectations of usability, clarity, and performance. The website was designed to capture the joy and personality of the brand, playful illustrations, lively interactions, and human touches without compromising on accessibility, navigation, or responsiveness.
The final result became more than just a functional website. It became an embodiment of Mary’s philosophy: fun, fearless, and forward-thinking, yet grounded in professionalism.
Quick Notes
The site reflects playful style
Delivered strong functionality
Positive client feedback
Improved brand recognition
Transformed a bold, hand-drawn brand identity into a functional, engaging website that balances playfulness with professionalism.
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